How can you turn your venture into a meaningful brand to reach scale? How do magicians, activists and game designers teach us strategies to unlock the greater potential of business? Christophe Fauconnier, CEO of Innate Motion gives insight into the ways marketers, entrepreneurs and brand builders can learn from these most unlikely mentors to build remarkable brands for impact.
As a white South African growing up under the Apartheid regime, Christophe Fauconnier never stopped challenging narrow mindedness. It got him into trouble on several occasions and at the age of 18, after a State of emergency was declared, he left the country to seek wisdom elsewhere. His personal mission became ‘liberating’ himself and others from the institutional nonsense and self-imposed limitations that stop us from creating more value from true human interactions. This mission was transformed into an (ad)venture with fellow travelers, and led to the creation of Innate Motion: bringing human sense to business in a world that applies too much business sense to humans.